Press Release Writing Tips

• Try to include your primary keyword in the title of your press release.

• Try to keep your press release between 300 and 1,000 words long.

• Write your press release in the third person.  Never use “I” or “we”.

• Remember, your press release should not read as an ad.  It should read as a news story.

• At some point in the release, you should use a paragraph to include a quote from someone at the company . For example, if you had fifteen to twenty seconds on television or radio to say something about a point or points in the release, what would you say?

• Be sure to proofread your press release.  Check for typos, spelling errors and grammatical errors.